Shoppers are arming themselves with smartphone

Consumers are increasingly using their smartphones when theywalk through the mall. Through the phones, consumers can easily see which product, which is cheapest.

"You see that consumers still prefer to shop offline," says IngridJust from the Australian Consumer Association Choice, "butnowadays these shoppers make frequent use of new technologies."

Retailers should therefore ensure that their online presence."These consumers see a product in the store, and view them via their smartphone to the Internet," explains Just out. "They can buyproducts in the store, but retailers must give consumers the chance to think about the product available online to offer. They can then return home on the internet still buy it. "According toJust, the retailers that consumers are best in the shop managed to source the most successful."
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